Superstar Rihanna will headline the always spectacular Super Bowl halftime show, the main sponsor of the highly rated and immensely financially impactful show announced Sunday.
“It’s on!” tweeted Apple Music, adding that “Rihanna will be on stage” on Feb. 12, 2023, in Glendale, Arizona, during the finale of the American football championship, the most-watched event on U.S. television.
Apple shared a photo posted on social media by the “Umbrella” and “Diamonds” singer, in which she clutches a football in her tattooed hand.
The American football league, the NFL, also posted the photo.
The Barbados singer has been away from music for several years, at least publicly, to devote herself to her cosmetics brand “Fenty”.
She will succeed Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Eminem at the Super Bowl.
These rap stars put on an impeccably choreographed show at halftime of the previous Super Bowl.
The 2021 halftime show featured Canada’s The Weeknd, while Jennifer Lopez and Shakira performed the previous year.
The last NFL final, won by the Rams over the Bengals, drew an average of 112.3 million viewers (on TV and streaming), according to NBCUniversal, its broadcaster.
Apple announced in September that it had become the top sponsor of the concert, unseating Pepsi and thanks to the disbursement of some $50 million, according to the press.
The biggest American stars have performed at the Super Bowl, from Michael Jackson to Madonna to U2.