Rihanna was the artist who performed in 2023.
Super Bowl LVIII will be held on Sunday, February 11 and one of the most anticipated moments of the game that defines the NFL champion is the halftime show that this year will be starred by the American artist Usher.
In September 2023, the NFL made official the participation of the renowned singer who has sold more than 80 million records throughout his career. Usher is expected to thrill the thousands of fans who will be in attendance at Allegiant Stadium in Las Vegas, Nevada as well as the millions of fans who will watch the show on television.
The American singer won’t charge the NFL a single dollar for the show. The league will cover all expenses for Usher, who will perform for free, but with the goal that his performance at Allegiant Stadium will help him grow his fan base as well as his record sales.
Notably, Usher will release a new album this week and his performance at Super Bowl LVIII is a key strategy to promote the material. On the other hand, according to Joe Pompliano, Usher will also appear in one of the commercials that will air during the halftime show.
“It’s the honor of my life to add a Super Bowl exhibit to my dream list. I can’t wait to put on a show unlike anything you’ve seen from me before. Thank you to my fans and everyone who made this opportunity possible,” Usher told the NFL.
How much money will the league spend on the show?
The Texan singer, defined by the American league as “one of the most influential of his generation”, will take over from Rihanna, who performed at the 2023 Super Bowl.
“Usher is an icon whose music has left an indelible mark on a cultural level. We couldn’t be happier to have him this year,” said Seth Dubowsky, the NFL’s chief music officer.
According to Joe Pompliano, Apple will be the official sponsor of the Super Bowl LVIII halftime show after paying $50 million to the league. According to Pompliano, the NFL has designated $15 million for Usher’s show and the budget will cover the salary of about 3,000 people as well as advertising expenses and the cost of set design.