The NFL reported Friday that more than 56 million people outside the United States watched the Kansas City Chiefs win over the Philadelphia Eagles in Super Bowl LVII last February, up seven percent from 2022.
“Global interest in the NFL continues to accelerate, reflecting the exciting growth of our sport around the world,” said Peter O’Reilly, NFL executive vice president of international business.
Mexico stuck to Super Bowl
Mexico was the country with the most spectators, registering 20 million, with an average of 8.3 million, 10 percent more than Super Bowl LVI. The audience peaked at 10.2 million during Rihanna’s halftime show. They were the highest numbers in the last 10 years.
After Mexico, Canada boasted 17.3 million fans. The intermission show was watched for 11.9 million.
In South America, Brazil, with 2.5 million viewers, was the country where Super Bowl LVII was watched the most, 19 percent more than last year’s edition.
With 6.2 million views, China led the follow-up of the match in Asia, 43 percent more than in 2022.
Super Bowl LVII was history in the making.👏 pic.twitter.com/iBEMfblpJd
— NFL (@NFL) February 13, 2023
“The Super Bowl is the pinnacle of our season and an unmissable cultural event. It’s fantastic to finish the year with so much momentum as we look ahead to next season,” said the league’s executive vice president of international business.
According to the NFL, there was a growth in the consumption of its content through its different channels in countries such as Australia, Africa, Brazil, Canada, China, France, Germany, Mexico and the United Kingdom.
Super Bowl LVII was broadcast in more than 190 countries through 80 partners in more than 25 languages.