NFL and Broncos to Boost Physical Activity in Mexico Schools

The NFL and the Denver Broncos announced on Tuesday that they will promote physical activity in 100 schools located in states in northern Mexico with equipment for children to practice to Chito (‘flag football’).

“NFL Mexico does an incredible job in promoting youth fitness; we are very excited about this partnership for the donation of tochito equipment in Chihuahua and Coahuila,” explained Marisol Villagómez, director of multicultural marketing for the Broncos.

The Denver Broncos executive stressed that in addition to promoting the sport, these efforts are aimed at sowing a taste for American football in children between eight and 13 years old.

“We hope that through the donation of these resources the Broncos will help local efforts to promote the game of football and physical activity through to Chito,” Villagómez added.

A hundred schools benefiting from this program belong to the states of Chihuahua and Coahuila, both located in northern Mexico.

Each package to be delivered to schools contains 25 sets of belts and flags, three balls and a suitcase to store all the equipment; THE NFL Mexico will be in charge of training school teachers with the fundamentals of this sport.

The tochito Bandera is a reduced format of American football of five members per team in which to stop the opponent must remove one of the flags or ribbons that they carry on both sides of the hip without using physical contact.

The general director of NFL Mexico, Arturo Olivé, pointed out the importance of encouraging physical activity among children.

“It is important to promote the culture of physical activity from an early age in boys and girls, and with this to Chito program, with which we have been more than a decade, we will reach more children in the country to play sports in a fun and team way,” said Olivé.

It is expected that the delivery of the material for the practice of tochito in schools will take place in this month of October and in it some members of the Denver Broncos will be present.

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